Privacy Policy
Last updated: November 27, 2024
Welcome to Cowboy Utopia. This Privacy Policy applies to the Cowboy Utopia service (hereinafter referred to as the "Platform"), including Cowboy Utopia applications, websites, software and related services accessed through any platform or device that links to this Privacy Policy. The Platform is provided and controlled by Cowboy Utopia Pte. Ltd. (hereinafter referred to as "Cowboy Utopia" or "we").
We are committed to protecting and respecting your privacy. This Privacy Policy describes how we collect, use, share and otherwise process personal information about users and other individuals in connection with the Platform. If you do not agree to this Policy, you should not use the Platform.
We may collect the following information about you:
Your Profile Information. When you register for the Platform, you provide us with information including your user name, password, date of birth (if applicable), email address and/or telephone number, information you disclose in your user profile, and your photo or profile video.
User Content. We process content you generate on the Platform, including photos, audio and videos you upload or create, opinions, hashtags, feedback, comments and live broadcasts you initiate, and related metadata, such as the time, location and basis for the creation of the content (hereinafter referred to as "User Content"). Even if you are not a user, information about you may still appear in User Content created or published by users on the Platform. We collect User Content by preloading when creating, importing or uploading, whether or not you choose to save or upload the User Content, to recommend audio options and provide other personalized suggestions. If you apply effects to your User Content, we may collect a version of your User Content, which does not include the effects.
Information. We collect the information you provide when you write, send or receive messages through the Platform’s messaging features. This includes messages you send or receive through our chat features when you are communicating with a merchant selling you products, and messages you use with your virtual assistant when you purchase products through the Platform. This information includes the content of the message and information about the message, such as when the message was sent, received or read, and the participants in the message. Please note that messages you choose to send to other users of the Platform will be accessed by those users, and we are not responsible for how those users use or share the messages.
With your permission, we can access the content in your device's scrapbook , including text, images and videos. For example, if you choose to initiate content sharing with a third-party platform, or choose to post the content of your scrapbook to the platform, we will access this information stored in your scrapbook to meet your request.
Purchase Information. When you make a purchase or payment on or through the Platform, including when you purchase Cowboy Utopia Tokens or purchase items through our shopping features, we collect information about the purchase or payment transaction, such as payment card information, billing, shipping and contact information, and the items you purchased.
Your mobile and social network contacts. If you choose to sync your mobile contacts, we will access and collect information such as names, phone numbers, and email addresses and match that information with existing users of the Platform. If you choose to share your social network contacts, we will collect your public profile information and the names and profiles of your social network contacts.
Proof of your identity or age. We may sometimes ask you to provide proof of your identity or age in order to use certain features, such as live streaming or account verification, or to ensure that you meet the age requirements to use the Platform when you apply for a Pro Account, or in other circumstances where verification may be required.
communications you send to us , including when you contact us for support or to provide feedback.
Information provided through surveys, research, promotions, contests, marketing campaigns, challenges, competitions or events in which you participate.
Usage Information. We collect information about your use of the Platform. For example, how you use the Platform, including how you interact with the content we show you, the ads you view, the videos you watch and the questions you encounter, your browsing and search history, the content you like, the content you save to your favorites, the users you follow, and how you interact with people you share a following with.
Inferred Information. We also infer your attributes, including your interests, gender, and age range, in order to provide personalized content.
We collect technical information about you. We collect certain information about the device you use to access the Platform, such as your IP address, user agent, mobile carrier, time zone setting, identifiers for advertising purposes, device model, device system, network type, device ID, your screen resolution and operating system, application and file names and types, key input pattern or cadence, battery status, audio settings and connected audio devices. When you log in from multiple devices, we will be able to use your profile information to identify your activities across devices. We may also associate you with information collected from devices other than those used to log in to the Platform.
Location Information. We collect information about your approximate location, including location information based on your SIM card and/or IP address. With your permission, we may also collect precise location data (e.g., GPS). In addition, if you choose to add location information to your User Content, we collect location information (e.g., tourist attractions, stores, or other points of interest).
Visual and Audio Information. We may collect information about the video, visual, and audio that is part of your User Content, such as identification of objects and scenes that appear, the presence and location in the image of facial and body features and attributes, the nature of the audio, and the text of words spoken in your User Content. We may collect this information to enable special video effects, content modification, demographic categorization, content and advertising suggestions, and other non-personally identifiable actions.
We may receive the information described in this Privacy Policy from other sources, such as:
If you choose to register or use the Platform using third-party social network account details ( e.g. Facebook , Twitter, Instagram, Google) or login services, you will provide us or allow us to provide your username, public profile, and other possible information associated with such account. We will also share certain information with your social network, such as your application ID, access token, and referring URL. If you connect your Cowboy Utopia account to other services, we may receive information about your use of that service [Not yet available].
We may obtain information about you, including your activities on their platforms, from certain affiliated entities within our corporate group.
We may obtain information about you from others, including where you are included or mentioned in User Content, direct messages, complaints, appeals, requests or feedback submitted to us, or if you provide us with your contact information. We may collect information about you from other publicly available sources.
We may obtain information about you from merchants and payment and transaction fulfillment providers, such as payment confirmation details and delivery information about products you purchase through our shopping features.
As described below, we use your information to improve, support, and administer the Platform, to allow you to use the Platform’s features, and to enforce and administer our Terms of Service. We may also use your information to personalize the content you see on the Platform, to promote the Platform, and to customize your advertising experience. We generally use the information we collect in the following ways:
To fulfill internal operational requirements for products, services, platform functionality, support and information, including for troubleshooting, data analysis, testing, research, statistical and survey purposes, and to solicit your feedback.
To provide our shopping features and facilitate the purchase and delivery of products, goods and services, including sharing your information with merchants, payment and transaction fulfillment providers and other service providers to process your orders.
Personalize the content you see when you use the Platform. For example, we may provide you with services based on the country settings you select, or show you content similar to content you like or interact with.
To send promotional materials from us or our affiliates and trusted third parties acting on our behalf, including via instant messaging or email.
Improve and develop our platform and conduct product development.
To measure and understand the effectiveness of the advertising and other content we serve to you and others, and to deliver advertising to you on the Platforms, including targeted advertising.
To support the social features of the Platform, including allowing you to connect with others (for example, through our “Find Friends” feature); sharing with your friends whether you are active on the Platform (and other information you choose to share); providing our messaging services when you choose to use this feature; recommending accounts to you and others; and enabling you and others to share, download and otherwise interact with User Content posted through the Platform.
Enables you to participate in virtual project planning.
To allow you to participate in interactive features of the Platform, such as making your Content available in other users’ videos.
Use User Content as part of our advertising and marketing activities to promote the Platform, invite you to participate in events, and promote popular topics, hashtags and events on the Platform.
Understand how you use the Platform, including across your devices.
Infer other information about you, such as your age range, gender, and interests.
Help us detect and combat abuse, harmful activity, fraud, spam and illegal activity on our Platform.
Make sure you and your device present the content in the most effective way possible.
To promote the safety of our platform, including scanning, analyzing and reviewing user content, messages and related metadata for violations of our Terms of Service, Community Guidelines or other terms and policies.
Assist independent researchers to conduct research that meets certain criteria.
Verify your identity or age.
To communicate with you, including to notify you about changes to our services.
To announce you as the winner of one of our contests or promotions and send you any applicable prize, as permitted by the promotion rules.
Enforce our Terms of Service, Community Guidelines, and other terms and policies.
Provide you with location-based services, such as advertising and other personalized content, based on your permissions.
Train and improve our technology, such as our machine learning models and algorithms.
Facilitate and complete sales, promotions and purchases of goods and services and provide user support.
We may share your information with:
We provide information and content to service providers who support our business (for example, cloud service providers and content review service providers) and service providers who help us market our Platform to ensure that the Platform is safe and enjoyable.
Payment Processors and Transaction Fulfillment Providers : If you choose to purchase tokens or conduct other payment-related transactions, we will share information with the relevant payment providers to facilitate this transaction. For token transactions, we share the transaction ID so that we can identify you and credit your account with the correct tokens after you complete the payment.
Analytics vendors: We use analytics vendors to help us refine and improve our Platform. Our third-party analytics vendors also assist us in delivering targeted advertising.
We share information with advertisers and third-party measurement companies to show how many and which users of our platform have viewed or clicked on our ads.
If you use the Cowboy Utopia Lite version of Cowboy Utopia, we share information with advertising networks to show you personalized ads within the Cowboy Utopia Lite app and elsewhere online. We are not responsible for the privacy practices of these third parties, and the information practices of these third parties are not covered by this Privacy Policy.
We may share your information with independent researchers to facilitate research that meets certain criteria.
We may also share your information with other members of our corporate group, subsidiaries or affiliates, including to provide the Platform, improve and optimize the Platform, prevent unlawful use and support users.
We will share your information with law enforcement, public authorities or other organisations if we are required by law or if it is reasonably necessary to:
comply with a legal obligation, process or request;
Enforce our Terms of Service and other agreements, policies and standards, including investigating any potential violations;
detect, prevent, or otherwise address security, fraud, or technical issues; or
To protect the rights, property or safety of us, our users, third parties or the public as required or permitted by law (including exchanging information with other companies and organisations for fraud protection and credit risk reduction purposes).
Please note that if your profile is public, your content will be viewable by anyone on the platform, and can be accessed or shared by your friends, followers, and third parties such as search engines, content aggregators, and news sites. You can change who can see your videos each time you upload them. Alternatively, you can change your profile to private by default by changing your settings to "Private Account" in the "Manage My Account" settings.
We may also disclose your information to third parties:
If we sell or buy any business or assets (whether for liquidation, bankruptcy or otherwise), in which case we will disclose your information to the prospective seller or buyer of such business or assets; or
If we sell, buy, merge, be acquired by or partner with another company or enterprise, or sell some or all of our assets, user information may be one of the transferred assets in such transactions.
When you make a purchase through our shopping features, we share transaction-related information with merchants, payment and fulfillment providers, and other service providers. For example, we will share order items, contact details, and delivery information to process your order. These entities may use the shared information in accordance with their privacy policies.
Your information may be stored on servers outside of your country of residence, such as Singapore, Malaysia, Ireland and the United States. We maintain major servers around the world to provide you with continuous service worldwide.
You have rights and choices regarding your information. Under applicable law, you may have certain rights, which may include the right to access, delete, update or correct your information, to be informed of the processing of your information, to lodge a complaint with a competent authority, and other possible rights. Please visit the store. You may appeal any decision we make regarding your request by following the instructions in the decision notice we send you. Please also see the supplemental terms below to find out if there is a local representative or local contact in your country.
You can log in to Cowboy Utopia to access and edit most of your profile information. You can delete uploaded user content. We also provide many tools in Settings to let you control who can view your videos, send you messages, or post comments on your videos. If you choose to do so, you can delete your entire account in Settings.
You can refuse or disable cookies by adjusting your device browser settings. Because each browser is different, please consult the instructions provided by your browser. Please note that you may need to take additional steps to refuse or disable specific types of cookies. For example, because browsers and mobile applications work differently, you may need to take different steps to opt out of cookies used for targeted advertising in your browser and to opt out of targeted advertising in mobile applications, which you can control through device settings or mobile application permissions. In addition, your opt-out choice is specific to the specific browser or device you are using when you opt out, so you may need to opt out separately for each browser or device. If you choose to refuse, disable or delete cookies, you may no longer be able to use certain features of the Platform.
We take steps to ensure that your information is treated securely and in accordance with this Policy. Unfortunately, the transmission of information via the internet is not completely secure. Although we will take reasonable steps to protect your personal data, such as through encryption, we cannot guarantee the security of your information transmitted through this Platform; any transmission is at your own risk.
We have appropriate technical and organizational measures in place to ensure a level of security appropriate to the risk of varying likelihood and severity to your and other users’ rights and freedoms. We maintain these technical and organizational measures and will modify them from time to time to improve the overall security of our systems.
From time to time we will include links to the websites of our partner networks, advertisers and associated companies. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any information to these websites.
We will continue to retain the information for as long as it is necessary to provide the Platform and for the other purposes set out in this Privacy Policy. We may also retain the information to comply with contractual and legal obligations, where we have a legitimate business interest (such as improving and developing the Platform and increasing its security and stability), and to exercise or defend legal claims.
Retention periods vary based on different criteria, such as the type of information and the purposes for which we use it. For example, when we process information such as your profile to provide the Platform to you, we retain this information for as long as you have an account. If you violate our Terms of Service, Community Guidelines, or other terms or policies, we may immediately remove your profile and User Content from public view, but may retain other information about you to address the violation.
Cowboy Utopia is not intended for children under the age of 13. In certain cases, this age limit may be higher due to local regulations, please refer to your local supplementary terms for more information. If you believe that a user is under this minimum age, please contact us through the store.
If you are a parent or guardian, our contains information and resources to help you understand the Platform and the tools and controls available to you.
We may update this Privacy Policy from time to time. When we update the Privacy Policy, we will notify you by updating the "Last Updated" date at the top of this Policy and by posting the new Privacy Policy or providing any other notice required by applicable law. Your continued access or use of the Platform after the date of the updated Policy constitutes your acceptance of the updated Policy. If you do not agree to the updated Policy, you must stop accessing or using the Platform.
If you have any questions, comments, complaints or requests regarding this Privacy Policy, please contact us at the following address:
Please also refer to the Supplemental Terms below to find out if there is a local representative or local contact in your country.
We will process your request as quickly as possible. This does not affect your right to lodge a complaint with the relevant data protection authority, where applicable.
If there is a conflict between the provisions of the Supplemental Terms – Specific Jurisdiction and the jurisdiction from which you access or use the Services, the Supplemental Terms – Specific Jurisdiction for the relevant jurisdiction shall prevail.